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  • Quick trust score overview
  • Domain age & location info
  • User reviews summary
  • AI analysis explanation

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Behind the Score

Our analysis evaluated shopfirst.co.uk across multiple trust factors. Here's what we discovered.

67/100Trust Score

Website Analysis

shopfirst.co.uk has a average rating. shopfirst.co.uk seems to be a 24 Years, 227 Days old ecommerce site but has very few reviews and a low social media following which does seem a little odd. Please take care and perhaps read some of the other reviews.Please be aware shopfirst.co.uk appears to have adult content. If you disagree with this review, then by all means add your own and let your voice be heard!
AI-powered Website Analysis

shopfirst.co.uk Preview

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Adult content detected - Preview blurred
Visit Site
Adult content detected
adult
24 Years, 227 Days

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Technical Analysis Historical Timeline Interactive Map Hosting Details

Reviews & Ratings

4.0
291 reviews
5 stars 116 (39.9%)
4 stars 89 (30.6%)
3 stars 43 (14.8%)
2 stars 29 (10.0%)
1 star 14 (4.8%)
0 stars 0 (0.0%)
Trustpilot logo

Trustpilot (291 reviews)

5 months ago

The 291 reviews of shopfirst.co.uk look mainly positive. If you want to read more about shopfirst.co.uk then please headover to the Trustpilot website.
Text Sentiment Analysis: positive

Overall Text Sentiment Analysis

Based on written review content

0.42
POSITIVE
Flag of United Kingdom
United Kingdom
Server Location
0views
0
/ 100

Suspicious

Moderate trust indicators detected. Exercise caution and verify information independently.

Domain Age
24 Years, 227 Days
Security
No SSL
Rating
4.0★
Country
UK

Website Analysis

shopfirst.co.uk has a average rating. shopfirst.co.uk seems to be a 24 Years, 227 Days old ecommerce site but has very few reviews and a low social media following which does seem a little odd. Please take care and perhaps read some of the other reviews.Please be aware shopfirst.co.uk appears to have adult content. If you disagree with this review, then by all means add your own and let your voice be heard!
Detailed Website Analysis

shopfirst.co.uk Preview

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Adult content detected - Preview blurred
Visit Site
Adult content detected
adult
24 Years, 227 Days

Executive Summary

67%
Trust Score
24 Years, 227 Days
Domain Age
Offline
Status
uk
Server Location
Established

Domain Information

Domain Age24 Years, 227 Days
CountryUnited Kingdom
Status ● Offline

Trust Verdict

Proceed with Caution

Research this site carefully before proceeding.

Website Details & Business Information

✓ Copied!

Site Information

Favicon: favicon
Categories:
AdultEcommerce

Key Statistics

Domain Age:24 Years, 227 Days
Estimated Value:$323.10
Global Rank:12426580
Page Views:3
Site Visitors:Low
Site Speed:Slow
Traffic Level:Quiet
Adult Content:Yes

Geographic Information

🇬🇧
United Kingdom
71%
🇺🇸United States29%
Based on numerous geographical data fragments

Business & Website Contact Information

OrganizationShop First

Upgrade to view

Phone
Business Address
GB
{
    "domain": null,
    "title": "",
    "description": "",
    "age": "24 Years, 227 Days",
    "value": "$323.10",
    "country": "",
    "coordinates": null,
    "lastChecked": "2026-05-01T20:49:00.000000Z",
    "categories": null
}
Security Analysis

SSL & Certificates

SSL & Certificates

Valid SSL Certificate:No
SSL Valid From:2026-05-01Issued:186 days ago
SSL Valid To:2026-05-01Expires In:Expired 186 days ago
{
    "securityInfo": {
        "hideSection": false,
        "sslValid": {
            "type": "danger",
            "text": "No",
            "origBValue": false,
            "origSValue": "No",
            "origNValue": null
        },
        "sslName": "",
        "sslValidFrom": {
            "type": "primary",
            "text": "2026-05-01",
            "origSValue": "2026-05-01",
            "origBValue": null,
            "origNValue": null
        },
        "sslValidFromDaysAgo": {
            "type": "success",
            "text": "186 days ago",
            "origNValue": -186,
            "origSValue": "186 days ago",
            "origBValue": null
        },
        "sslValidTo": {
            "type": "danger",
            "text": "2026-05-01",
            "origSValue": "2026-05-01",
            "origBValue": null,
            "origNValue": null
        },
        "sslValidToDaysLeft": {
            "type": "danger",
            "text": "Expired 186 days ago",
            "origNValue": -186,
            "origSValue": "Expired 186 days ago",
            "origBValue": null
        },
        "redirectsToHTTPS": [],
        "hasBadReviews": {
            "type": "info",
            "text": "No",
            "origBValue": false,
            "origSValue": "No",
            "origNValue": null,
            "origDValue": null
        },
        "relatedToOtherNotTrustedSites": {
            "type": "info",
            "text": "No",
            "origBValue": false,
            "origSValue": "No",
            "origNValue": null,
            "origDValue": null
        },
        "theirServerIpIsMarkedAsAbusive": {
            "type": "info",
            "text": "No",
            "origBValue": false,
            "origSValue": "No",
            "origNValue": null,
            "origDValue": null
        },
        "hackedOrBeenHacked": {
            "type": "info",
            "text": "No",
            "origBValue": false,
            "origSValue": "No",
            "origNValue": null,
            "origDValue": null
        },
        "firewallFound": {
            "type": "success",
            "text": "Fastly Hosted",
            "origBValue": true,
            "origSValue": "Cloudflare, CloudFlare",
            "origNValue": null,
            "origDValue": null
        },
        "markedAsRisk": {
            "type": "info",
            "text": "No",
            "origBValue": false,
            "origSValue": "No",
            "origNValue": null,
            "origDValue": null
        },
        "siteAdult": {
            "type": "danger",
            "text": "Yes",
            "origBValue": true,
            "origSValue": "Yes",
            "origNValue": null,
            "origDValue": null
        },
        "nastyTags": [],
        "securityBadges": []
    },
    "sslInfo": {
        "hideSection": false,
        "subject": "",
        "startDate": "2026-05-01T00:00:00.000000Z",
        "expiryDate": "2026-05-01T00:00:00.000000Z",
        "valid": false
    },
    "firewall": "CloudFlare",
    "blacklistStatus": [],
    "externalScans": []
}

Trust Flags

Trust Analysis Flags

Risk Indicators
2
Site Down
high
No Social Media Detected
low
Trust Indicators
2
Protected by Firewall
Verified
Many Reviews
Verified
Reputation & Reviews

User Reviews & Ratings

291 reviews

Sentiment Metrics

Combined
Overall sentiment score (-1 to +1). Negative values indicate critical reviews, positive values indicate favorable reviews.
0.421
Negative
Average negative sentiment intensity. Higher values indicate more strongly negative reviews.
0.062
35.0%
Neutral
Average neutral sentiment. Reviews that are neither strongly positive nor negative.
0.703
Common
Positive
Average positive sentiment intensity. Higher values indicate more strongly positive reviews.
0.235
65.0%
✓ Copied!

Keywords Analysis

BAD CUSTOMER SERVICE
Frequency7
7
Negative
SCAM
Frequency3
3
Negative
DELIVERY ISSUES
Frequency1
Negative
COMMUNICATION ISSUE
Frequency1
Negative
POSITIVE EXPERIENCE
Frequency1
Positive
FAST DELIVERY
Frequency1
Positive
CUSTOMER SERVICE
Frequency1
Neutral

Per-Source Sentiment Analysis

Trustpilot
291 reviews • 4.0 stars
0.42
Source-specific sentiment (-1 to +1). Calculated from 291 reviews with 4 average stars. 
{
    "global": {
        "avgSentCom": "0.42056000",
        "avgSentNeg": "0.06175000",
        "avgSentNeu": "0.70330000",
        "avgSentPos": "0.23500000",
        "numBad": 7,
        "numGood": 13,
        "badPerc": 35,
        "goodPerc": 65,
        "sentimentAnalyzedTotal": 20,
        "totalReviews": 291,
        "ratingPerc": "73"
    },
    "reviews": [
        {
            "name": "Trustpilot",
            "sentiment": 0.42056,
            "stars": 4,
            "review_total": 291,
            "keyword": [],
            "keyword_count": [],
            "word": [
                "service",
                "delivery",
                "great",
                "quickly",
                "excellent",
                "recommend",
                "authenticity",
                "beautiful",
                "delighted",
                "legitimate"
            ],
            "word_count": [
                "10",
                "8",
                "6",
                "6",
                "6",
                "6",
                "4",
                "4",
                "4",
                "4"
            ]
        }
    ],
    "keywords": [
        {
            "keyword": "CUSTOMER SERVICE",
            "set_flag": null,
            "type": "F",
            "good_bad": "N",
            "total": "1"
        },
        {
            "keyword": "POSITIVE EXPERIENCE",
            "set_flag": null,
            "type": "F",
            "good_bad": "G",
            "total": "1"
        },
        {
            "keyword": "FAST DELIVERY",
            "set_flag": null,
            "type": "F",
            "good_bad": "G",
            "total": "1"
        },
        {
            "keyword": "SCAM",
            "set_flag": "flag_scam_keyword",
            "type": "F",
            "good_bad": "B",
            "total": "3"
        },
        {
            "keyword": "DELIVERY ISSUES",
            "set_flag": null,
            "type": "F",
            "good_bad": "B",
            "total": "1"
        },
        {
            "keyword": "SPAM",
            "set_flag": null,
            "type": "H",
            "good_bad": "B",
            "total": "1"
        },
        {
            "keyword": "COMMUNICATION ISSUE",
            "set_flag": null,
            "type": "F",
            "good_bad": "B",
            "total": "1"
        },
        {
            "keyword": "BAD CUSTOMER SERVICE",
            "set_flag": null,
            "type": "F",
            "good_bad": "B",
            "total": "7"
        }
    ],
    "wordFrequency": [
        {
            "word": "great",
            "total": "13"
        },
        {
            "word": "service",
            "total": "13"
        },
        {
            "word": "excellent",
            "total": "12"
        },
        {
            "word": "delivery",
            "total": "12"
        },
        {
            "word": "mail",
            "total": "9"
        },
        {
            "word": "royal",
            "total": "9"
        },
        {
            "word": "recommend",
            "total": "8"
        },
        {
            "word": "quickly",
            "total": "7"
        },
        {
            "word": "beautiful",
            "total": "6"
        },
        {
            "word": "legitimate",
            "total": "6"
        }
    ],
    "benford": {
        "totalReviews": "20",
        "ratingPerc": "73",
        "numBad": "7",
        "numGood": "13",
        "avgSentCom": "0.42056000",
        "avgSentNeg": "0.06175000",
        "avgSentNeu": "0.70330000",
        "avgSentPos": "0.23500000",
        "0": {
            "digit": "2",
            "total": "6",
            "perc": "30.0000",
            "base": 17.6
        },
        "1": {
            "digit": "1",
            "total": "5",
            "perc": "25.0000",
            "base": 30.1
        },
        "2": {
            "digit": "3",
            "total": "3",
            "perc": "15.0000",
            "base": 12.5
        },
        "3": {
            "digit": "9",
            "total": "2",
            "perc": "10.0000",
            "base": 4.6
        },
        "4": {
            "digit": "5",
            "total": "1",
            "perc": "5.0000",
            "base": 7.9
        },
        "5": {
            "digit": "6",
            "total": "1",
            "perc": "5.0000",
            "base": 6.7
        },
        "6": {
            "digit": "4",
            "total": "1",
            "perc": "5.0000",
            "base": 9.7
        },
        "7": {
            "digit": "7",
            "total": "1",
            "perc": "5.0000",
            "base": 5.8
        }
    },
    "actualTotals": {
        "totalReviews": 291,
        "averageRating": 4,
        "sources": {
            "Trustpilot": 291
        },
        "starDistribution": {
            "5": 116,
            "4": 89,
            "3": 43,
            "2": 29,
            "1": 14,
            "0": 0
        }
    }
}
Trustpilot
Trustpilot

291 reviews

The 291 reviews of shopfirst.co.uk look mainly positive. If you want to read more about shopfirst.co.uk then please headover to the Trustpilot website.
Text Sentiment Analysis positive
TrustpilotTrustpilot
4.0
Technical Analysis

Technology Stack

5
Technologies
5
Categories
5
Popular
0
Recent
Filtered results (current page only)
Loading technologies...
LogoTechnologyPopularityFirst Seen
Page of

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DNS & Hosting

Network Infrastructure

Performance Metrics
Site Speed:Slow
Server Status:Offline
{
    "ip": "",
    "server": "",
    "netOrg": "",
    "ipcountry": "",
    "firewall": "CloudFlare",
    "registrar": "",
    "registrarCountry": "US",
    "sharedIpSites": []
}

Domain Registration (WHOIS)

Domain Details

Domain Extension:
Domain's Age:24 Years, 227 Days

Domain Registrar

Registrar's IP:199.16.172.52
{
    "domainNameInfo": {
        "hideSection": false,
        "registrarName": "",
        "registrarCountry": null,
        "registrarEmail": "",
        "registrarUrl": "",
        "registrarWhoIs": "",
        "age": "24 Years, 227 Days",
        "createdDate": null,
        "expirationDate": null,
        "lastModifiedDate": null,
        "owner": null,
        "admin": null,
        "technical": null,
        "billing": null,
        "whoisDataAge": "-1"
    },
    "registrar": {
        "name": "",
        "country": "US",
        "ip": "199.16.172.52",
        "whois": "",
        "home": ""
    },
    "contacts": {
        "owner": {
            "name": "",
            "org": "",
            "country": "",
            "email": ""
        },
        "admin": {
            "name": "",
            "org": "",
            "country": "",
            "email": ""
        },
        "technical": {
            "name": "",
            "org": "",
            "country": "",
            "email": ""
        }
    },
    "dates": {
        "created": null,
        "expires": null,
        "modified": null
    }
}

Advanced Analysis

No Subdomains Discovered

No subdomains were found for this domain

This could indicate a simple site structure or restricted enumeration

1
IP Changes
1
Unique IPs
1
Locations
IP Address History Timeline:
23.227.38.67
Detected: May 1, 2026
Location:Argentina
Record ID:#40434665
Timestamp:05/01/2026 19:36

No Related Sites Found

No related websites were discovered for this domain

This indicates an isolated or independent web presence

No Related Domains Found

No subdomains or related websites were discovered for this domain

This indicates an isolated or simple web presence

Data & Analytics
Web Presence & SEO
 Rankings & Traffic 
Current Global Rank:#12,426,580
Low
Current Page Rank:2.570
Medium
{
    "trustedRank": "Low Rating",
    "siteVisitors": "Low",
    "globalRank": "12426580",
    "pageRank": "2.570",
    "googlebotvisit": "",
    "googleindexed": "0",
    "bingindexed": "0",
    "yahooindexed": "0",
    "yahoodir": "0",
    "googlebacklinks": "0",
    "validrank": "0",
    "siteSpeed": "Slow",
    "numPageViews": 3,
    "webPresenceInfo": {
        "socialMedia": {
            "twitter": null,
            "facebook": null,
            "linkedin": null,
            "instagram": null
        },
        "businessListings": [],
        "newsReferences": []
    },
    "previousRank": [
        {
            "id": "163503",
            "globalrank": "199907",
            "opr_globalrank": "4878443",
            "opr_pagerank": "3",
            "tldrank": "4569",
            "domain": "shopfirst.co.uk",
            "tld": null,
            "refsubnets": "1009",
            "refips": "1488",
            "idn_domain": "shopfirst.co.uk",
            "idn_tld": "uk",
            "prevglobalrank": "196423",
            "prevtldrank": "4531",
            "prevrefsubnets": "1016",
            "prevrefips": "1501",
            "create_update_timestamp": "2025-09-10 05:10:28"
        }
    ],
    "previousRank_count": 1
}

Website Key Dates & Timeline
Event Categories
Web Archive History
5
Social & Reviews
2
Technical Events
3
Interactive Timeline
First Archived
September 22, 2001
 Archive 
First Major Change
August 3, 2020
 Archive 
Largest Change
August 3, 2020
 Archive 
Last Major Change
January 21, 2021
 Archive 
First Review
December 21, 2023
 Social 
Latest Review
January 19, 2025
 Social 
Total Events
0
Domain
5
Archive
2
Social
Website Changes (Wayback Machine)
Size Increase
Size Decrease
Top 3 Changes (Clickable)
 Aug 03, 2020  +30,582 bytes 
 Size changed from 611 to 31,193 bytes 
 29.9KB 
change
 Mar 14, 2023  -19,490 bytes 
 Size changed from 44,581 to 25,091 bytes 
 19KB 
change
 Jan 21, 2021  +18,432 bytes 
 Size changed from 34,760 to 53,192 bytes 
 18KB 
change
📸 Snapshot Comparison - 
🔵 Current Snapshot
Loading current snapshot...
🔄 Previous Snapshot
Loading previous snapshot...
3
Significant Changes
2.6
Years Tracked
29.9KB
Largest Change
 This graph shows significant changes in website size over time. Large increases might indicate new features or content, while decreases could suggest optimization or content removal. Gold markers highlight the 3 most significant changes. Click on any data point to view a side-by-side comparison of website snapshots.
Community Discussion
Community Discussion
 Join the conversation! Share your experience with shopfirst.co.uk and help others make informed decisions 
Verified Community
Moderated Discussions
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