Trustpilot
3,696 reviews
Looks like sportsdirect.fr has an average rating of 3.4 If you wish to know more or read the contents of these reviews then please visit Trustpilot
Text Sentiment Analysis positive
Is sportsdirect.fr a Scam or Legit?
Simple View
- Quick trust score overview
- Domain age & location info
- User reviews summary
- AI analysis explanation
Pro Analysis
Full Details- Everything in Simple, plus:
- Technical hosting analysis
- Historical timeline & charts
- Interactive server location map
- Advanced security details
High Risk Detected
We strongly advise against using this site.
Behind the Score
Our analysis evaluated sportsdirect.fr across multiple trust factors. Here's what we discovered.
29/100Trust Score
Website Analysis
Based on the trust checks we have performed, sportsdirect.fr looks below average.If you disagree with this review, then by all means add your own and let your voice be heard!
Model ScamCheckLLM-2
AI-powered Website Analysis
sportsdirect.fr Preview
Sports Direct | Votre nouveau magasin de sport
Sports Direct : trouvez les meilleures marques et équipements de sport à prix imbattables. Visitez nos magasins ou commandez en ligne dès maintenant !
sports
159 Days
Want the Full Picture?
Switch to Pro view for advanced analytics, historical timelines, interactive maps, and comprehensive security data.
Technical Analysis Historical Timeline Interactive Map Hosting Details
Reviews & Ratings
3.53,696 reviews
5 stars 739 (20.0%)
739
4 stars 739 (20.0%)
739
3 stars 1,110 (30.0%)
1,110
2 stars 739 (20.0%)
739
1 star 369 (10.0%)
369
0 stars 0 (0.0%)
0
Trustpilot (3,696 reviews)
1 day ago
Looks like sportsdirect.fr has an average rating of 3.4 If you wish to know more or read the contents of these reviews then please visit Trustpilot
Text Sentiment Analysis: positive
AI-Powered Synthesis
AI-Powered Synthesis
sportsdirect.fr Reviews & Rating Analysis
Based on the sample of reviews, sportsdirect.fr appears to have a mixed reputation. On the positive side, many customers praise the website's user-friendliness, product quality, and competitive pricing. Several reviews highlight the ease of finding and ordering desired items, as well as the satisfaction with the purchased products, such as a "perfect" sweatshirt and Adidas running shoes. However, the negative reviews raise significant concerns about the website's reliability and customer service. Some customers have reported receiving damaged or mislabeled items, with one reviewer noting a discrepancy between the price paid and the price tag on the item. Additionally, there are complaints about slow or non-existent shipping and a lack of response from customer service. The inability to return an item due to a pre-existing defect is another issue that undermines trust in the website's quality control and returns policy. Overall, the reviews present a mixed picture, with both positive and negative experiences reported. While the website appears to offer good value and product selection, the reliability and responsiveness of the service seem inconsistent, which may deter some potential customers from making purchases on sportsdirect.fr.
Model C
Sentiment: Divergent
Overall Text Sentiment Analysis
Based on written review content
0.08
POSITIVE
United Kingdom
Server Location
0views
0
/ 100
Low Trust Score
Significant risk factors identified. We recommend extreme caution when interacting with this domain.
Domain Age
159 Days
Security
SSL Active
Rating
2.0★
Country
UK
Website Analysis
"
Based on the trust checks we have performed, sportsdirect.fr looks below average.If you disagree with this review, then by all means add your own and let your voice be heard!
Detailed Website Analysis
sportsdirect.fr Preview
Sports Direct | Votre nouveau magasin de sport
Sports Direct : trouvez les meilleures marques et équipements de sport à prix imbattables. Visitez nos magasins ou commandez en ligne dès maintenant !
sports
159 Days
Executive Summary
29%
Trust Score
159 Days
Domain Age
Online
Status
uk
Server Location
Domain Information
Domain Age159 Days
CountryUnited Kingdom
Status ● Active
Trust Verdict
High Risk Detected
We strongly advise against using this site.
Website Details & Business Information
✓ Copied!
Site Information
Title:Sports Direct | Votre nouveau magasin de sport
Description:Sports Direct : trouvez les meilleures marques et équipements de sport à prix imbattables. Visitez nos magasins ou commandez en ligne dès maintenant !
Favicon:
Categories:
BrandDealsDiscountfitnessMarketingsoccerSportsTrainersTraining
Key Statistics
Domain Age:159 Days
Estimated Value:$346.20
Global Rank:11597279
Site Visitors:Low
Site Speed:Very Fast
Traffic Level:Quiet
Geographic Information
🇬🇧
United Kingdom
72%
🇩🇪Germany28%
Based on numerous geographical data fragments
Business & Website Contact Information
OrganizationSports Direct France
Business Registration
VATGB190396194
Reg #07837246
Upgrade to view
Email
moc.tceridstrops@retsambew
Business Address
GB
{
"domain": null,
"title": "Sports Direct | Votre nouveau magasin de sport",
"description": "Sports Direct : trouvez les meilleures marques et \u00e9quipements de sport \u00e0 prix imbattables. Visitez nos magasins ou commandez en ligne d\u00e8s maintenant !",
"age": "159 Days",
"value": "$346.20",
"country": "Germany",
"coordinates": null,
"lastChecked": "2026-03-20T00:47:00.000000Z",
"categories": null
}Security Analysis
SSL & Certificates
SSL & Certificates
Valid SSL Certificate:All Good
SSL Certificate:/C=GB/ST=Derbyshire/L=Shirebrook/O=SportsDirect.com Retail Limited/CN=www.sportsworld.dk
SSL Valid From:2025-07-17Issued:247 days ago
SSL Valid To:2026-08-18Expires In:150 days left
{
"securityInfo": {
"hideSection": false,
"sslValid": {
"type": "success",
"text": "All Good",
"origBValue": true,
"origSValue": "All Good",
"origNValue": null
},
"sslName": "\/C=GB\/ST=Derbyshire\/L=Shirebrook\/O=SportsDirect.com Retail Limited\/CN=www.sportsworld.dk",
"sslValidFrom": {
"type": "primary",
"text": "2025-07-17",
"origSValue": "2025-07-17",
"origBValue": null,
"origNValue": null
},
"sslValidFromDaysAgo": {
"type": "success",
"text": "247 days ago",
"origNValue": -247,
"origSValue": "247 days ago",
"origBValue": null
},
"sslValidTo": {
"type": "primary",
"text": "2026-08-18",
"origSValue": "2026-08-18",
"origBValue": null,
"origNValue": null
},
"sslValidToDaysLeft": {
"type": "success",
"text": "150 days left",
"origNValue": 150,
"origSValue": "150 days left",
"origBValue": null
},
"redirectsToHTTPS": [],
"hasBadReviews": {
"type": "info",
"text": "No",
"origBValue": false,
"origSValue": "No",
"origNValue": null,
"origDValue": null
},
"relatedToOtherNotTrustedSites": {
"type": "info",
"text": "No",
"origBValue": false,
"origSValue": "No",
"origNValue": null,
"origDValue": null
},
"theirServerIpIsMarkedAsAbusive": {
"type": "info",
"text": "No",
"origBValue": false,
"origSValue": "No",
"origNValue": null,
"origDValue": null
},
"hackedOrBeenHacked": {
"type": "info",
"text": "No",
"origBValue": false,
"origSValue": "No",
"origNValue": null,
"origDValue": null
},
"firewallFound": {
"type": "info",
"text": "Not Protected",
"origBValue": false,
"origSValue": "Not Protected",
"origNValue": null,
"origDValue": null
},
"markedAsRisk": {
"type": "info",
"text": "No",
"origBValue": false,
"origSValue": "No",
"origNValue": null,
"origDValue": null
},
"siteAdult": {
"type": "info",
"text": "No",
"origBValue": false,
"origSValue": "No",
"origNValue": null,
"origDValue": null
},
"nastyTags": [],
"securityBadges": []
},
"sslInfo": {
"hideSection": false,
"subject": "\/C=GB\/ST=Derbyshire\/L=Shirebrook\/O=SportsDirect.com Retail Limited\/CN=www.sportsworld.dk",
"startDate": "2025-07-17T00:00:00.000000Z",
"expiryDate": "2026-08-18T00:00:00.000000Z",
"valid": true
},
"firewall": "Cloudflare",
"blacklistStatus": [],
"externalScans": []
}Trust Flags
Trust Analysis Flags
Risk Indicators
New Site
Very New Site
No Social Media Detected
Trust Indicators
Many Reviews
Reputation & Reviews
User Reviews & Ratings
3696 reviewsGlobal Sentiment MetricsSentiment Metrics
Combined
Overall sentiment score (-1 to +1). Negative values indicate critical reviews, positive values indicate favorable reviews.
0.081
Negative
Average negative sentiment intensity. Higher values indicate more strongly negative reviews.
0.048
60.0%
Neutral
Average neutral sentiment. Reviews that are neither strongly positive nor negative.
0.813
Most common sentimentCommon
Positive
Average positive sentiment intensity. Higher values indicate more strongly positive reviews.
0.140
40.0%
AI-Powered Synthesis
sportsdirect.fr Reviews & Rating Analysis
Based on the sample of reviews, sportsdirect.fr appears to have a mixed reputation. On the positive side, many customers praise the website's user-friendliness, product quality, and competitive pricing. Several reviews highlight the ease of finding and ordering desired items, as well as the satisfaction with the purchased products, such as a "perfect" sweatshirt and Adidas running shoes. However, the negative reviews raise significant concerns about the website's reliability and customer service. Some customers have reported receiving damaged or mislabeled items, with one reviewer noting a discrepancy between the price paid and the price tag on the item. Additionally, there are complaints about slow or non-existent shipping and a lack of response from customer service. The inability to return an item due to a pre-existing defect is another issue that undermines trust in the website's quality control and returns policy. Overall, the reviews present a mixed picture, with both positive and negative experiences reported. While the website appears to offer good value and product selection, the reliability and responsiveness of the service seem inconsistent, which may deter some potential customers from making purchases on sportsdirect.fr.
Model C
Sentiment: Divergent
{
"id": "45022",
"domain": "sportsdirect.fr",
"ai_text": "Based on the sample of reviews, sportsdirect.fr appears to have a mixed reputation. On the positive side, many customers praise the website's user-friendliness, product quality, and competitive pricing. Several reviews highlight the ease of finding and ordering desired items, as well as the satisfaction with the purchased products, such as a \"perfect\" sweatshirt and Adidas running shoes. However, the negative reviews raise significant concerns about the website's reliability and customer service.\n\nSome customers have reported receiving damaged or mislabeled items, with one reviewer noting a discrepancy between the price paid and the price tag on the item. Additionally, there are complaints about slow or non-existent shipping and a lack of response from customer service. The inability to return an item due to a pre-existing defect is another issue that undermines trust in the website's quality control and returns policy.\n\nOverall, the reviews present a mixed picture, with both positive and negative experiences reported. While the website appears to offer good value and product selection, the reliability and responsiveness of the service seem inconsistent, which may deter some potential customers from making purchases on sportsdirect.fr.",
"model": "C",
"cost": "0.00042825",
"type": "R",
"rating": "",
"create_timestamp": "2026-03-20 00:47:51",
"no_delete": "0",
"update_timestamp": "2026-03-20 00:47:51"
}✓ Copied!
Keywords Analysis
BAD CUSTOMER SERVICE
Frequency17
17
Negative
SCAM
Frequency3
Negative
QUALITY ISSUE
Frequency2
Negative
COMMUNICATION ISSUE
Frequency2
Negative
COUNTRY CAUTION
Frequency1
Negative
POSITIVE EXPERIENCE
Frequency1
Positive
CUSTOMER SERVICE
Frequency5
5
Neutral
PRODUCT
Frequency1
Neutral
| Keyword | Frequency | Classification |
|---|---|---|
| BAD CUSTOMER SERVICE | 17 | Negative |
| SCAM | 3 | Negative |
| QUALITY ISSUE | 2 | Negative |
| COMMUNICATION ISSUE | 2 | Negative |
| COUNTRY CAUTION | 1 | Negative |
| POSITIVE EXPERIENCE | 1 | Positive |
| CUSTOMER SERVICE | 5 | Neutral |
| PRODUCT | 1 | Neutral |
Per-Source Sentiment Analysis
Trustpilot
3696 reviews • 3.5 stars
0.08
Source-specific sentiment (-1 to +1). Calculated from 3696 reviews with 3.4 average stars.
{
"global": {
"avgSentCom": "0.08110500",
"avgSentNeg": "0.04770000",
"avgSentNeu": "0.81270000",
"avgSentPos": "0.13955000",
"numBad": 12,
"numGood": 8,
"badPerc": 60,
"goodPerc": 40,
"sentimentAnalyzedTotal": 20,
"totalReviews": 3696,
"ratingPerc": "53"
},
"reviews": [
{
"name": "Trustpilot",
"sentiment": 0.081105,
"stars": 3.4,
"review_total": 3696,
"keyword": [],
"keyword_count": [],
"word": [
"sports",
"delivery",
"service",
"return",
"good",
"wrong",
"refund",
"poor",
"refunds",
"page"
],
"word_count": [
"12",
"8",
"8",
"6",
"4",
"4",
"4",
"4",
"4",
"2"
]
}
],
"keywords": [
{
"keyword": "PRODUCT",
"set_flag": null,
"type": "F",
"good_bad": "N",
"total": "1"
},
{
"keyword": "CUSTOMER SERVICE",
"set_flag": null,
"type": "F",
"good_bad": "N",
"total": "5"
},
{
"keyword": "POSITIVE EXPERIENCE",
"set_flag": null,
"type": "F",
"good_bad": "G",
"total": "1"
},
{
"keyword": "SCAM",
"set_flag": "flag_scam_keyword",
"type": "F",
"good_bad": "B",
"total": "3"
},
{
"keyword": "COUNTRY CAUTION",
"set_flag": null,
"type": "F",
"good_bad": "B",
"total": "1"
},
{
"keyword": "QUALITY ISSUE",
"set_flag": null,
"type": "F",
"good_bad": "B",
"total": "2"
},
{
"keyword": "COMMUNICATION ISSUE",
"set_flag": null,
"type": "F",
"good_bad": "B",
"total": "2"
},
{
"keyword": "BAD CUSTOMER SERVICE",
"set_flag": null,
"type": "F",
"good_bad": "B",
"total": "17"
}
],
"wordFrequency": [
{
"word": "sports",
"total": "24"
},
{
"word": "service",
"total": "15"
},
{
"word": "delivery",
"total": "15"
},
{
"word": "return",
"total": "9"
},
{
"word": "poor",
"total": "9"
},
{
"word": "vouchers",
"total": "9"
},
{
"word": "trousers",
"total": "9"
},
{
"word": "list",
"total": "6"
},
{
"word": "refunds",
"total": "6"
},
{
"word": "refund",
"total": "6"
}
],
"benford": {
"totalReviews": "20",
"ratingPerc": "53",
"numBad": "12",
"numGood": "8",
"avgSentCom": "0.08110500",
"avgSentNeg": "0.04770000",
"avgSentNeu": "0.81270000",
"avgSentPos": "0.13955000",
"0": {
"digit": "1",
"total": "6",
"perc": "30.0000",
"base": 30.1
},
"1": {
"digit": "2",
"total": "4",
"perc": "20.0000",
"base": 17.6
},
"2": {
"digit": "7",
"total": "4",
"perc": "20.0000",
"base": 5.8
},
"3": {
"digit": "8",
"total": "2",
"perc": "10.0000",
"base": 5.1
},
"4": {
"digit": "4",
"total": "2",
"perc": "10.0000",
"base": 9.7
},
"5": {
"digit": "9",
"total": "1",
"perc": "5.0000",
"base": 4.6
},
"6": {
"digit": "6",
"total": "1",
"perc": "5.0000",
"base": 6.7
}
},
"actualTotals": {
"totalReviews": 3696,
"averageRating": 3.4,
"sources": {
"Trustpilot": 3696
},
"starDistribution": {
"5": 739,
"4": 739,
"3": 1110,
"2": 739,
"1": 369,
"0": 0
}
}
}3.5
3,696 total reviewsTrustpilot3.4
Technical Analysis
Technology Stack
No Technologies Detected
Unable to identify technologies used by this website
This could indicate a simple site or blocked scanning
No Technologies Match Your Filter
Try adjusting your search terms or category filter
DNS & Hosting
Hosting Provider
Hosting Provider:cloudflare
Server Information
Server IP Address:23.36.162.199
Server Location:
Germany
Network Infrastructure
Performance Metrics
Site Speed:Very Fast
Server Status:Online
{
"hostingInfo": {
"hideSection": false,
"internetServiceProvider": "Unknown",
"country": {
"code": "de",
"name": "Germany",
"flag": "\ud83c\udde9\ud83c\uddea"
},
"mostLikelyServerIp": "23.36.162.199",
"serverLocation": "Germany",
"hostingProvider": "cloudflare",
"asn": "",
"organizationName": "",
"serverOS": "",
"type": ""
},
"ip": "23.36.162.199",
"server": "cloudflare",
"netOrg": "Unknown",
"ipcountry": "de",
"firewall": "Cloudflare",
"registrar": "",
"registrarCountry": "",
"sharedIpSites": []
}
Domain Registration (WHOIS)
Domain Details
Domain Extension:
Domain's Age:159 Days
Domain Registrar
Domain's Name Servers 6 servers
| Domain | IP Address | Country | ISP | City | Postal Code |
|---|---|---|---|---|---|
| a1-144.akam.net | 193.108.91.144 | Netherlands | Unknown | ||
| a12-67.akam.net | 184.26.160.67 | United States | Unknown | ||
| a5-66.akam.net | 95.100.168.66 | Netherlands | Unknown | ||
| a14-64.akam.net | 184.26.161.64 | United States | Unknown | ||
| a18-65.akam.net | 95.101.36.65 | Netherlands | Unknown | ||
| a9-67.akam.net | 184.85.248.67 | United States | Unknown |
| Domain | IP Address | Country | ISP | City | Postal Code |
|---|---|---|---|---|---|
a1-144.akam.net | 193.108.91.144 | Netherlands | Unknown | ||
a12-67.akam.net | 184.26.160.67 | United States | Unknown | ||
a5-66.akam.net | 95.100.168.66 | Netherlands | Unknown | ||
a14-64.akam.net | 184.26.161.64 | United States | Unknown | ||
a18-65.akam.net | 95.101.36.65 | Netherlands | Unknown | ||
a9-67.akam.net | 184.85.248.67 | United States | Unknown |
{
"domainNameInfo": {
"hideSection": false,
"registrarName": "",
"registrarCountry": null,
"registrarEmail": "",
"registrarUrl": "",
"registrarWhoIs": "",
"age": "159 Days",
"createdDate": null,
"expirationDate": null,
"lastModifiedDate": null,
"owner": null,
"admin": null,
"technical": null,
"billing": null,
"whoisDataAge": ""
},
"registrar": {
"name": "",
"country": "",
"ip": "",
"whois": "",
"home": ""
},
"contacts": {
"owner": {
"name": "",
"org": "",
"country": "",
"email": ""
},
"admin": {
"name": "",
"org": "",
"country": "",
"email": ""
},
"technical": {
"name": "",
"org": "",
"country": "",
"email": ""
}
},
"nameServers": [
{
"name": "a1-144.akam.net",
"ip": "193.108.91.144",
"country": {
"code": "nl",
"name": "Netherlands",
"flag": "\ud83c\uddf3\ud83c\uddf1"
},
"type": "NS",
"city": "",
"region": "",
"postcode": "",
"isp": "Unknown",
"latitude": null,
"longitude": null
},
{
"name": "a12-67.akam.net",
"ip": "184.26.160.67",
"country": {
"code": "us",
"name": "United States",
"flag": "\ud83c\uddfa\ud83c\uddf8"
},
"type": "NS",
"city": "",
"region": "",
"postcode": "",
"isp": "Unknown",
"latitude": null,
"longitude": null
},
{
"name": "a5-66.akam.net",
"ip": "95.100.168.66",
"country": {
"code": "nl",
"name": "Netherlands",
"flag": "\ud83c\uddf3\ud83c\uddf1"
},
"type": "NS",
"city": "",
"region": "",
"postcode": "",
"isp": "Unknown",
"latitude": null,
"longitude": null
},
{
"name": "a14-64.akam.net",
"ip": "184.26.161.64",
"country": {
"code": "us",
"name": "United States",
"flag": "\ud83c\uddfa\ud83c\uddf8"
},
"type": "NS",
"city": "",
"region": "",
"postcode": "",
"isp": "Unknown",
"latitude": null,
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},
{
"name": "a18-65.akam.net",
"ip": "95.101.36.65",
"country": {
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"name": "Netherlands",
"flag": "\ud83c\uddf3\ud83c\uddf1"
},
"type": "NS",
"city": "",
"region": "",
"postcode": "",
"isp": "Unknown",
"latitude": null,
"longitude": null
},
{
"name": "a9-67.akam.net",
"ip": "184.85.248.67",
"country": {
"code": "us",
"name": "United States",
"flag": "\ud83c\uddfa\ud83c\uddf8"
},
"type": "NS",
"city": "",
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}
],
"dates": {
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}
}
Advanced Analysis
No Advanced Data Found
No subdomains, IP history, or related sites were discovered for this domain.
This may indicate a simple site structure or new domain. Check back later as data becomes available.
Data & Analytics
Web Presence & SEO
Rankings & Traffic
Current Global Rank:#11,597,279
LowCurrent Page Rank:2.26
Medium{
"trustedRank": "Low Rating",
"siteVisitors": "Low",
"globalRank": "11597279",
"pageRank": 2.26,
"siteSpeed": "Very Fast",
"numPageViews": 0,
"webPresenceInfo": {
"socialMedia": {
"twitter": null,
"facebook": null,
"linkedin": null,
"instagram": null
},
"businessListings": [],
"newsReferences": []
},
"previousRank_count": 0
}
Website Key Dates & Timeline
Event Categories
Social & Reviews
Technical Events
Interactive Timeline
Timeline Span:
First Review
October 11, 2025
SocialLatest Review
March 16, 2026
SocialFirst Analyzed
March 18, 2026
TechnicalLast Updated
March 20, 2026
TechnicalTotal Events
0
Domain
0
Archive
2
Social
Website Changes (Wayback Machine)
No Historical Data Available
Website change history data is not available for this domain.
Community Discussion
Community Discussion
Join the conversation! Share your experience with sportsdirect.fr and help others make informed decisions
Verified Community
Moderated Discussions
Pro tip: Include specific details about your experience to help others
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